Digital marketing is defined as the use of digital channels to promote a product or service. The goal of this approach is to connect with customers online - the place where they spend the most time seeking information or entertainment.
Digital marketing is a broad practice, simply because there are so many online channels available. Posting on social media is a form of digital marketing, as are email marketing and blogging.
BENEFITS OF DIGITAL MARKETING
Every company - from large international organizations to independent brick-and-mortar stores - can gain from advertising themselves online. Here are some of the ways digital marketing can benefit your business:
Building brand awareness by putting your stamp on the web
Engaging prospective customers and generating leads
Deepening customer relationships and building a loyal customer base
Guiding customers through the marketing funnel, from the first touch point to the sale
TYPES OF DIGITAL MARKETING
Digital marketing isn’t a single practice but, instead, is the sum of several elements. Some of the most common examples of digital marketing include:
Search engine optimization (SEO)
Social media marketing
Pay per click (PPC)
1. SEARCH ENGINE OPTIMIZATION (SEO)
A foundational element of digital marketing, SEO is the practice of optimizing your website to rank higher in search engine results. When your website appears as a top result on Google and other search engines, people are more likely to click on your link, learn about your brand, and perhaps even become customers.
2. SOCIAL MEDIA MARKETING
Another cornerstone of a strong digital marketing strategy is social media marketing. This involves promoting your brand on social channels in order to increase brand awareness, drive traffic to your website, and capture leads. You can do this by creating posts on popular social media channels such as:
Facebook / Instagram / Twitter / YouTube / Pinterest / LinkedIn
Choose channels on which your audience is most active; often, this is a factor of their demographics, such as age and location, as well as their interests.
3. PAY PER CLICK (PPC)
PPC, an acronym for pay per click, is a particularly powerful form of paid online advertising. Like SEO, PPC is a type of search engine marketing, or SEM. If you’re familiar with posts labeled “Ad” at the top and bottom of Google search results pages, you’ve already seen PPC in action.
By this model, advertisers pay a fee every time their link is clicked. As with other forms of digital marketing, the goal of PPC is to drive traffic to a website in order to generate leads and make sales.
Generally, PPC is used on either search engines or social media platforms Google, Face Book etc.
WHY YOU NEED DIGITAL MARKETING
Overall, digital marketing is a broad concept that covers a variety of practices and uses a wide range of online channels. Underlying these different elements, however, is a common theme - the ability to take advantage of the huge marketplace of prospective customers online.
Whether you decide to grow your blog, create an email newsletter or advertise on Google, you’ll be able to bring more traffic to your site, build stronger connections with your customers, and track and measure your results. Not only will this help you gain customers in the short term, but it will also help you build a sustainable, long-term strategy for future improvement and growth.