Every business has a target to achieve and when you advertise your business online, you need to first decide the ad campaign’s objective that aligns with your business goals. In other words, the outcome of your campaign should help in achieving your business’s goal or target.

Facebook, Instagram and Google have various types of ad campaigns that allow you to choose your ad campaign’s objective. This blog will educate you about these various campaign types.


A promotional ad campaign lets you advertise your business online to people most likely to be interested in your products and services. You can even reach out to people staying in your locality or Pincode through your promotional ad campaign.

The promotional campaign helps you to create brand awareness and educate potential customers about the range of products and services you offer. It means customers would remember your brand when they see the ad of your particular product or service your business is associated with.

The result you get is more people knowing about your business or the products and services you offer.

Website Traffic

A Website traffic ad campaign helps you drive targeted visitors to your website - for instance, an e-commerce website or a restaurant promoting its Swiggy/Zomato page.

By bringing targeted traffic, people who are interested in your offerings will have a chance to go through the website. Such people are more likely to stay with your business and refer it to others as well. Besides, this campaign type lets you understand what’s working and what’s not on your website to help improve your business sales.

Lead Generation

Lead generation ad campaigns are the best way to generate targeted leads from Facebook and Instagram. It allows you to collect information from potential customers who show an interest in your product or service by filling in a form in the ad.

The information you can collect includes, but isn't limited to, names, email addresses, phone numbers and more. Besides, you can ask custom questions to know your audience better.


An engagement ad campaign lets you reach out to people who are most likely to engage with your ad post. With insights such as what type of ads are getting liked, shared or commented, engagement ads give you an idea on what is working for your business. It helps you build strong relationships with your product users.

Page Like

A page like ad campaign works to increase the number of likes for a Facebook page. The goal is to target people who might be interested in your business and brands. It also works to get your brand in front of new audiences at an affordable budget. To keep your Facebook followers stick to your page, posts consistent and quality content. This way, page like campaign can create sales from the followers.

Google Search Ad campaign

When someone searches on Google about the type of products and services you offer, your business can appear in the search results through a Google Search ad campaign. The best part is Ads which appears on the top of the results page get instant visibility. It acts just like the website traffic ad campaign where people click on the ad to go through your website. Besides, Google Ad Campaign is also a great way to tell people about your brand.

So, if you want your business to appear in the topmost search results on Google and drive relevant traffic to your website, try this campaign type.


We hope this article provides you with an easy explanation of various ad campaign types. All these online ad campaigns can be easily started using the “iyengar’s digisolutions”.