We know, even the name can sound intimidating. It's three letters, like the FBI, a fancy job title, or some unknown disease. And for many of us, just the mention of an acronym makes our palms start to sweat. But take a deep breath! We're here to walk you through SEO, and we've got your back the whole way.
This guide will take the mystery out of SEO. Here, you'll find both basic and more complex concepts, pro tips, and some great, easy-to-implement SEO strategies.
So What is SEO?
SEO stands for Search Engine Optimization. Put simply, it’s the set of actions you can take to help your website rank higher in searches on Google and other search engines. These actions include using relevant keywords in your website’s text, giving your web pages a title and description, and much more. Why does this matter? Because showing up higher in search engine results means more people will find your website, learn about your business, buy your products, or use your services.
With more than 1 billion websites online today, the competition on Google and other search engines can be tough. If you want people to find your website, investing some time on your website's SEO is a must.
Why Does SEO Matter?
Every second, 40,000 people search for something on Google. That’s 3.5 billion searches every single day. That means SEO should be an integral part of your marketing plan. (While Google is certainly not the only search engine, it is by far the largest — when we refer to it, remember that we're including other search engines as well.)
What does SEO do for you?
Helping Your Customers Find You
The goal of SEO is to help search engines understand what your website is about so they can recommend it to Internet users who will find it useful. Think of Google as a matchmaking service. Based only on a few keywords, search engines try to understand a searcher’s intent and display the websites that will best solve their problem, answer their question, or offer what they are looking for.
As a website owner, you need to help Google know when to display your site in the results of someone’s search. Through SEO, you can help search engines know what you offer and why you are a reputable resource offering information that visitors will value. Creating well-written content and adding relevant links to your site will help Google associate your website with the search terms people use to find websites like yours. If you do it right, Google will be able to match your site with your customers. In other words, they’ll help your customers find you!
In time, Google will start displaying your site higher up on relevant Search Engine Results Pages (also known as SERPs) — and this has enormous power!
What Does This Mean for You?
To be relevant in today's market, you've got to have an online presence. While creating a website is the first step, making sure that your site shows up on Google can boost your business in a major way. That is what SEO is all about. The bottom line is: if you want new customers or readers to find your stunning website, you're going to have to invest some time in SEO.
We provide you a cost effective solution to increase rankings and traffic to your website through search engines. It is very crucial to undertake a proper white hat SEO technique to get a competitive advantage over your competitors. It not only increases your visibility online but also improves your market credibility. There are more than 200 different factors which are needed to be taken care of to get the right focus of content on various pages of the website.