• What is the purpose of a website?

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• The purpose of a website is to turn visitors into prospects.

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• And the way to do this is to identify the major user types visiting your site, speak to their needs and give them a clear action step to take next.

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• There are 3 main types of websites –  6 Main Website Features - 

In a nutshell - The core difference between good and bad websites lays in visual appeal, consistency and an ability to help companies achieve business goals.

 

A good website can boast a clear structure, easy-to-use navigation, and non-distracting design.